While Blogging has been around the internet for years, there are still a great number of businesses that don’t have a blog on their site and don’t see the need for one. This article will help businesses that wants to know more about blogging, and how to start it to give themselves more chance of driving leads and sales from the internet. Let’s start with some basic definitions:
A “blog” basically refers to a journal available online. “Blogging” is simply the act of publishing posts (or articles) to a blog. Someone who moderates a blog is called a “blogger”.
Now the definitions are covered, let’s get to some more detail. The following articles show why blogging is an important marketing strategy in today’s online market.