Archive for the ‘Management’ Category

During Christmas, I sent out a personal letter to all of our clients. I’d like to share an excerpt from this letter here:

“Right now, the average Australian spends more time online than they do watching TV.

It’s no wonder that all indications suggest that next year top Google rankings will be more important than they have ever been, and will continue to be more and more important as time goes on for the foreseeable future.

The internet continues to grow massively as a media channel used by consumers and businesses to make more buying decisions (at a time where all other advertising channel consumption have remained steady and newspaper consumption declining).

It’s no wonder officials expect online sourced sales will continue to grow at 12% per annum till at least 2012 in Australia. The Sydney Morning Herald reported that the online retail industry did $24 billion dollars in 2009 (we are waiting for the final 2010 figures) – that is not even including offline sales that were first found online, a figure which is most likely far bigger than the $24 billion!”

——–

So, how can you get your company ahead in 2011 if you are not with us to make sure you or in front of customers who want to buy?

These four objectives are simple yet very powerful and profitable, and form the foundations (along with other objectives) of work for our clients:

1. Continue building barriers to entry so that your site is so far ahead of your competition, they won’t know what to do to keep up with you.

2. Make sure your campaigns are targeted. Understand where your target market are and do everything you can to get in front of them.

3.  Have a long term strategy for dominating your niche in your marketing medium, and build, every single day to achieve that domination.

4. Engage companies who are as vested in your success as they are. Paying flat fees while getting more and more success in your marketing campaings is one way to achieve this. e.g. our fees are flat every month, but the longer our clients are with us, the more keywords they are ranked in the top 10 for, the more traffic they get to their site, and the more profits they make in their business. In month 22, they will still be paying us the same, but making way more money than they did in month 12. And a year after month 22 they will make even more. Online marketing done right can deliver compounded, highly profitable results!

A good team around you is step one.

Good luck to all in 2011.

Ash Aryal

Head of Consulting and Sales

Leadership is an abstract idea.. and can be quite difficult to explain.  I came across this brilliant video explaining the concept in just a few minutes:

Here are the key lessons I took away from this video for business owners:

• While we know that leaders by definition are lone rangers at the start, the success of the whole company, organisation or movement comes down to how well leaders accept and assimilate their first few hires.

• A good leader is focused on the organisation or business they are trying to build, and not just on themselves. This becomes really crucial as the movement or business grows. In fact, how quickly a business grows can depend on it.

• Getting to the tipping point of success is really difficult. However once you are there, momentum can carry you really far.

These are all obvious things, however it never hurts to be reminded of the things that are obvious but useful.