On my post on 23^rd June 2010, titled: SEO Success: Why Some Businesses Do Better Than Others, I wrote down 5 basic success factors i find common to our clients that generate a material amount of extra revenue from our work (an extra $80k+ -$ 1.5M+).  This post is an expansion on the  1^st factor: Responsibility

It’s not surprising that almost all the companies who are successful offline, doing marketing the old school way, absolutely kill it when they come on board with us. The internet has just made things more efficient and effective: – that is, if you know how to harness it.

Those that are successful offline, for the most part have a general idea why they are successful: they understand their target market, their products and services that are responsible for 80% of their profits, and other essential elements of what has worked in the non-internet, old school, longer term way.

They seem to understand that their success is dependent on them, and anyone that is part of their team is assisting them in creating that success, rather than 110% responsible for it.

They know how to put a good team together and recognise good people when they see it (they are good at hiring teams that take 100% responsibility for the results they have been specifically hired to create).

If something doesn’t work, they don’t play the blame game – they find out what the problem is, what needs to be done to fix it, and who will do it.

Essentially, they have the character traits of good leaders. They give credit where it is due and inspire their team (which we are a part of) to go way beyond what they are hired to do because they feel a sense of teamsmanship to succeed.

They are also good listeners, and possess  an enormous amount of common sense – and let this guide their decisions, rather than their own emotions. They hire the right experts and never second guess their judgement – i..e they don’t give make the mistake of giving their surgeon advice on how to operate on them. If they are unsure about anything, they ask, and use their common sense to determine what makes sense and what doesn’t, and how to utilise the information into actionable results.

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