With over 600 changes to Google’s algorithm per year (according to Amit Singhal of Google), and the recent impact of Penguin and Panda updates to many websites, this was, as expected, a packed out session.

Speakers were Eric Enge (CEO of Stone Temple Consulting) , Erin Everhart (Director of Web Marketing at 352 Media Group),…

Panelists joined Google + marketing manager Kari Clark to explore how businesses and customers are engaging in Google +. Google plus  is the social aspect of Google, and many are predicting its importance to Search. In fact, Larry Page, one of Google’s co-founders has publicaly stated that Google + is the ‘new DNA’ for all…

Speakers Jeff Allen (Hanapin Marketing) , Brad Geddes (Founder, Certified Knowledge) and Elizabeh Marsten  (Director, Portent, Inc.) took the stage to talk about quick wins that helped them turn fat, cost sucking campaigns into lean, profit making campaigns for their clients (tactics applicable to small budgets or million dollar budgets).

I…

So what is in store for us in 2013 in local Search?

Through a panel led discussion there were several theories presented. This session overall was very disappointing- a lot of theories were thrown out, but still, I managed to extract a few things that were actionable to produce results (stuff that was known…

The Penguin and Panda update created a massive impact with a lot of  webmasters’ approach to link building and search engine optimisation.

Below, you will find some effective SEO Strategies that can help you strengthen your overall search ranking as you adapt to what works now.

1. Users Go First – Think of the users…

If you’re managing an online business or planning to manage one, there are some online business tools that you can really help you. These tools can help you improve your productivity and open up entirely new channels for your business to thrive online.

While there are hundreds of online business tools online that you can…

Images have been a huge part of the internet for a very long time, as this basic form of content has clearly added value to the overall web through enriching browsers’ visual experience. After all, as the saying goes, a picture can be worth a thousand words.

A much more complex form of an image…

If you are managing an e-commerce site, then you already know that it is very important to make sure that your products rank high in the organic search results ahead of your competitors. This can be difficult if you are not sure how to do this effectively, so I’ll give you a brief guide on…

Digg is a user-driven website that showcases the best of the Web where users submit stories, pictures and videos and then vote (digg) on their favourites and vote down (burry) those they either don’t like or believe is spam. The most dugg stories of the day hit the front page and get exposure to millions…

We already tackled Facebook and Twitter Marketing, but what about Google+? Is it worth trying? You may be thinking: “Why should we get a Google+ account when Facebook and Twitter are the most active networks?” At this point that may be valid, but there are a number of unique advantages to using Google+ that you…